Powerade vs. Gatorade. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. Photo Credit: Christian Anguiano/Bodyarmor. You can click on the 'unsubscribe' link in the email at anytime. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. When a company wants to sell you something these days,it needs to do more than just show you the product. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. She became the youngest player to qualify for the USGA Amateur Championship at age 10. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Great! In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Rita Ora has a reported net worth of $30 million in 2023, a . Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. Find out how much they earn in mounting fees and prize money. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. There was an unknown error. Required fields are marked *. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. . To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . These offers do not represent all available deposit, investment, loan or credit products. Although he is retired his brand is enough for him to earn a wealthy sum. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. Coca-Cola Silver Bottle Opener . "Hydration is key for me since I'm always on the go- whether it's on tour or working out. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Your billing info has been updated. Main menu. He raked in eight figures by placing endorsements on his shorts, caps and robe. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. A couple converted a Coca-Cola truck to live in while exploring Australia. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Celebrity Partnership, The most fascinating lives are of Celebrities whether it's acting, music, or sports. . The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. Stacker distribution partners receive a license to all Stacker stories, Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. republish under a Creative Commons License, and we encourage you to Cristiano Ronaldo rejects Coca-Cola and praises water. But in 2013, he renegotiated, according to a report at the time from Reuters. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Burt Reynolds. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy It's just natural for me to want to be a part of something that makes me feel good.". While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Policy. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Its an app that people can use just like a regular wallet to store their card details and information. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . Add to Wish List. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Needless to say, corporations were ready to pounce when she turned pro two years later. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. The most sincere celebrity endorsements happen when the celebrity actually uses the product. It has a queen-sized bed . And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. The company reportedly paid her $12 million, plus sales incentives. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Weekly, and British singer/songwriteris rich. Shes earned $157.5 million since 2011. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Both were ranked in top 10 within CelebrityZ's ranking in . Find out which celebrity endorsement deals were worth the most. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. And celebrities are paid insanely by the most prominent brands. 2. He raked in eight figures by placing endorsements on his shorts, caps and robe. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Salton electric grills were obscure until they became Foreman Grills. The brand spent about $10 million on ads during the 2020 Super Bowl. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. No woman in sports earns more than tennis superstar Serena Williams. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. And when they are on the top, there's no limit of millions in their bank account. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Before his retirement, Peyton Manning was one of the most recognized faces in sports. But in 2013, he renegotiated, according to a report at the time from Reuters. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). Some athletes also have a massive fanbase that can benefit the brand. The belief of getting high quality product. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. And just like a Hollywood movie, he became an instant fan of the bottled water. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Even then, Wie was no newcomer. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. The highest-paid celebrities make millions just through brand endorsements. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. But, Michelle Wie has made millions off of endorsements. Shop Pay is an innovative payment solution developed by Shopify. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Welcome back! Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . 02:40. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. She apparently actually appreciates what the company stands for. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. The Shake It Off singer has had some of the best endorsement deals. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Andy Garcia. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Total Following: 3.9 million. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. That is the central message for "Open Happiness . Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. The above images and any images within this In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Cameron Diaz for Coca-Cola. The most expensive celebrities for promotions are: Taylor Swift. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling Coca-Cola is a very famous multinational beverage company of America. The company is able to make such a huge amount as it is spread across the world. as well as image rights, data visualizations, forward planning tools, Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Strategic Partnerships, On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. The years-long partnership started in 2013 and went through 2016. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. When Brad Pitt signed a deal with Chanel No. and more. No woman in sports earns more than tennis superstar Serena Williams. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Spieth has held his sponsorship deal with Coca-Cola since 2016. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. LeBron James sponsors and endorsements. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. 4. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. Neymar, soccer - Brazilian National Team. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. One guy was the human embodiment of a PC; the other, a Mac. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. -. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies.