Looking for unicorn humans - if you know of anyone amazing - pls let us know! Because because I think what a brand does is you can look at it and and it tells you so much about who the company is, you know, what they represent. Anything you can share. How quickly were you able to create the Better Bagel and how were you able to get the formula right so fast? What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? I actually, recently read a book on, on Elon musk and his journey. Um and then in terms of timeline, so this is the crazy thing, that's just, I feel like we're just like one in a million type in chance of that happening is we got it right basically immediately. Yang explained that if she were to eat a bagel, she'd rue having consumed a food loaded with calories and refined carbohydrates. I think, you know the overarching driver when you say like keep steaming ahead like that really resonates because for us it's like this constant push to move faster, right? But then you feel bad about eating cake and like we shouldn't have to do that, right? And and the large scope of the undertaking. So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. Amy, thanks for coming on the show today guys, thank you so much for having me. Kembalinya Randal Kleiser yang eksentrik ke surga heteronormatif di'The Blue Lagoon'menyimpan pesona masa lalu dan kerinduan nostalgia akan masa lampau naturalisme hippie. Yeah, it's crazy. In terms of something more tactical hire earlier than you think you need. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Like now obviously you've done the second raise. Founded by Aimee Yang WG20, the company uses so-called "grain-changing technology" to produce low-carbohydrate, high-protein versions of foods that are traditionally loaded with carbs. 00:17:31Edit And then it was like Neil Blumenthal and then it was like roger iger and Melinda gates and and it's almost like it instills in you this belief that or understanding maybe is a better word that not only can we drive impact as one person but it's almost a responsibility to do so. You won't be able to miss us . Yeah so to say that you know, we got it right and immediately and it really is one of those like one in a million lucky things that happened, did it cost you the full million to do it? The, the bagel review moment, Alexis reviewing the bagel. 00:26:34Edit So what I'd love to know from you is like can you take us back to the time where you were starting to have light bulb moments around tackling this and how one decides on vehicles? And I'm like, you know, it's, it's really the foods that I want to be able to eat really and not have to worry about in pizza is one of those foods. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side. Hard to believe that Better Brand turns six months old today - they grow up so fast! So your team can focus on customer needs and shared inboxes, make incoming chats and emails easy to manage and scale for the whole team, learn more about how a hubspot crm platform can help your business grow better at hubspot dot com. Because again it's like we were testing the messaging, we weren't sure the scope like the infrastructure is something that we were still building on, right and the product was at a point where you know, it was, it was good enough to get in front of the consumer, write and illustrate what we could do, but but obviously, you know, there's there's still going to be a constant, you know, R and D, or pressure, R and D and in constant iterations and improvements. You won't be able to miss us . :) Instead, we are founded on a set of simple, yet powerful ideas. So we did do to see to start, we I did have some press and excitement around the product from from the very beginning, but everything to start was was organic, right? Aimee Yang: I founded Better Brand to solve the personal pain point I felt around diet and healthy eating. And I do think that that's what drove a lot of that organic attention, you know, initially as well. It works due to see it works food service, it works retail and wholesale. Hard to believe that Better Brand turns six months old today - they grow up so fast! I don't know think and we bought some mirc. I love it. I could not be more excited to share that you'll now be able to find us on the shelves at Sprouts Farmers Market, across the country. Stacy's, Naked Juice and Izze brands. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences - it would have been so freeing and would have given me so much of my mind-space back. Does that mean pastors coming after that were fantastic. Beyond grateful for all the support since day one, and never going to forget this moment. What did it take to get there? 00:06:52Edit Aimee Yang, the Founder and CEO of Better Brand, founded the consumer food tech company to address her own personal pain points around diet and healthy eating. Yeah, I mean I think probably in terms of those like moments it started fairly early on it in the journey. is a lot of bagels and let me tell you who we struggle to fulfill that. "It's completely plant based, and we're hyper focused on quality in our ingredients," Yang says. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Yang spoke with Forbes this week about the launch, her entrepreneurial journey, and the inspiration behind her venture which has been referred to as "The Beyond Meat of Carbs": https://whr.tn/3KlshwR I don't think I'll ever forget how it felt to see Better on shelves for the first time. I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. Question number two is, what do you think has been the number one marketing moment so far? Um, to be able to tell your story, right? And did I read that you're the first woman to raise $1 million dollars precede in the food industry, is that correct? We believe that a Better world is possible. I'm gonna look it up and put it in the show notes. Yes. Mike Constantiner, Co-Founder at Freestyle, Jesse Morris, General Partner at Difference Partners, Alexandra Zatarain, Co-Founder at Eight Sleep, Chris Zarou, Founder at Visionary Music Group, Chaz Flexman, Co-Founder at Starday Foods, Meera Clark, Principal at Obvious Ventures, Aubrie Pagano, General Partner at Alpaca VC, Rex Woodbury, Principal at Index Ventures, Colleen Wachob, Co-Founder at mindbodygreen, Delian Asparouhov, Principal at Founders Fund, Colin Darretta, Founder at Innovation Department, Anna Whiteman, Investor at Coefficient Capital, Alex Malamatinas, Founder at Melitas Ventures, Elizabeth Yin, General Partner at Hustle Fund, Kanyi Maqubela, Partner at Kindred Ventures, Matt Alexander, Founder at Neighborhood Goods, Jonah Fay-Hurvitz, Head of Strategy at Red Antler, Natalie Sportelli, Head of Content at Thingtesting, Jeff Raider, Founder at Harry's & Warby Parker. Aimee Yang, the founder and CEO of food tech startup Better Brand that helps transform the most carb-heavy foods such as bagels, has become the first American woman entrepreneur to raise. Anddd for those of you not in LA, we'll be announcing our National launches - with vendors who are very near and dear to our hearts - very soon. Oh my gosh, this is crazy. Thank you for being such a . It has 90% fewer carbs, 250% more protein, and absolutely no added sugar. Thank youKim Coffin Mark Bramhall (He/Him) Elizabeth Aquinofor believing in Better, and for making us look so freaking sexy on the shelves. 43. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. You can update your choices at any time in your settings. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. No, it was like there was, there was a lot of stuff as a team. So, you know, I think eliminating that would really that powerful, like emotional driver and bringing in showcasing what we can do by bringing joy and back into those experiences, right? Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. What were the challenges and what were the best bits, what was the best part about it? I love it. Um, but it's like the race to space or something like that. Like now obviously you've done the second raise. We are eternally grateful for your support. Fleet Mechanic. Find us in the Frozen Breakfast section at all Gelson's Markets locations -- OF COURSE we had to pick the place where 'Life Tastes BETTER' as our first Regional partner. It can be an intensive process to find someone with the right experience, skills, and cultural fit. We don't get global yet, but that isn't our plan. Less than 24 hours until BetterBrand debuts at Natural Products Expo West!! Aimee Yang on Wharton Business Daily Aimee Yang, WG'20, CEO and founder of Better Brand, joins Wharton Business Daily host Dan Loney to discuss her startup, the food tech space and the future of food. Um and that just does not happen, you know, and, and you know, if you think about impossible, for example going back to that story and Pat Brown who's just an incredible visionary and genius and and scientists right? We aim to use our breakthroughs in the food space to drive forward a movement of empowering and inspiring a world free of unnecessary barriers and limitations. This is speaking to me. Because again it's like we were testing the messaging, we weren't sure the scope like the infrastructure is something that we were still building on, right and the product was at a point where you know, it was, it was good enough to get in front of the consumer, write and illustrate what we could do, but but obviously, you know, there's there's still going to be a constant, you know, R and D, or pressure, R and D and in constant iterations and improvements. In a former life to learn the ins and outs of how a company operated, then worked in bangalore India building ernst and young's global talent hub team to learn about operations and teaming and and you know cross control integration then worked in consulting and litigation to learn about large data synthesis and then once I figure it out, you know, once I, I thought that I had felt that I had the foundational aspects ready, went to Wharton, got an M. B. Saat-saat awal artefak budaya 1980 mengeluarkan getaran film -B, tetapi pada akhirnya, terasa lebih nyaman di zona romansa Disney yang lembek dan . I love the language you're speaking right now. There is no recent news or activity for this profile. Our first product, the better bagel which is you know obviously a really carb heavy food or the bagel is um we're transforming it into the carb equivalent of two slices of banana. So like for you now is your focus on just growing the bagel side of the business or is it to introduce new products and kind of like keep steaming ahead or both? What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. Aimee Yang Summary Overview Number of Founded Organizations 1 CB Rank (Person) 16,539 Primary Job Title Founder, CEO Primary Organization Better Brand Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female Website www.eatbetter.com LinkedIn View on LinkedIn Jobs I just love it. Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. #expoeast #expoeast2022 #BetterBrand #TheBetterBagel, Our littleBetterBrand is growing up so fast! Um, and who has worked on the likes of, you know, Spotify, um Tesla, you know, Heineken, your website is very cool, very, very cool. The fact that this original hypothesis worked is like 1 in a million. Tsai: You have such a powerful mission; how do you think about the price point ($4.5 per bagel) and accessibility? - Listen to 6 Quick Questions with Aimee Yang, founder of Better Brand and The Better Bagel (part 2) by Female Startup Club instantly on your tablet, phone or browser - no downloads needed. 00:10:43Edit And it consumes so much of my mindspace and garnered so much negative anxiety that I just, I wanted to create a better way. 3.42 48 Reviews. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Yang: Well, we hit a $1M+ run rate within three months of launch! Whoa, that's a lot. So that's part one done. I'm sure that's for, you know, infrastructure and team and all that kind of thing. Interview with Aimee Yang. Thank you. Thank you so much. Barrister & Solicitor. In February, Better Brand closed a $1.2 million funding. Edited Report this post . Europe, Menlo Park, China), Where the person is located (e.g. 100% love that Question. And um and entrepreneurship and strategic management and it was really there that I think you know, despite knowing that I've always wanted to build something um it really hit me in terms of the scope of what that could be and I think it's just because you're always in this bubble right for two years and you're constantly surrounded by greatness. Anything you can share. Its not my job to make everyone happy! Yang: It was largely organic! And we have already started R and D on a number of other products. Yang: Dont let perfection be the enemy of great! https://lnkd.in/eF_w9pkm, Thank you, Fortune! Oh my God, I should we should pitch that to him. Diana Tsai: What was the core insight, inspiration, first principle your company was founded on? Yes, so hi everyone, my name is Aimee Yang, I'm the founder and CEO Better Brand um Better Brand is a consumer food tech company and we're working in and leading innovation in the refined carbs space. Oh my God, I should we should pitch that to him. "I've gotten to know Aimee over the . So you can get ahead of any issues before they happen. What happens like after you kind of do your market research, how do you go about like proving out the concept and what's the feedback when you're telling people what you're trying to do and how do you even know it's possible. Um, and you know, I think that's something that a lot of people in the gate is the power of of your brand in helping you tell your story. I study Good Unicorns & how to build billion-dollar ventures for good, Click on the conversation bubble to join the conversation, How To Use Empowerment And Accountability To Keep Employees Engaged, Goodwings Is Accelerating The Decarbonization Of Business Travel By Making Biofuel Affordable, Eight Cybersecurity Checkups Your Company Should Conduct Regularly, The 7 Things That Made You Successful But Are Now Holding You Back, 8 Tips For Avoiding The Midas Touch Syndrome When Youre Riding High On Success, Akto Promises To Protect The Worlds APIs From Cyber Attackers, How To Analyze And Report Your Financial Results, How Peachy Plans To Bring Health Insurance To The Masses. Jobs . You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. Aimee Yang, founder of Better Brand, has struck lightning in a bottle. I was like, I need to see more of this content. It's really good. Like I have so many questions. But so I think it's sole founder um to do that, wow, that's cool. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. And and boundaries and creating this world that you know, really fundamentally based on this aspect of freedom, right? Um you know, we worked with four labs in the process on different components of R and D in the process, one lab has, you know, understands the entire scope and, and we actually have, you know, very well protected, I key on on that from them, but, you know, we got it right from like almost immediately. VC, Startups, Broadway and Everything in Between , Keep up the amazing work! 00:04:38Edit Everything is non-GMO certified, and our . So I will say, you know, my day is pretty heavy. - Report directly to their founder + CEO, Aimee C. Yang Plus, our returning customer rates are a lot higher than what you typically see in the market, or what we could have ever predicted! Um, so then at that point, you know, I started to think about what my personal pain points were and you need to be passionate about something right? What was your launch plan to get the word out there? Id also remind myself that my job is to make the best possible decisions for Better, and to do so in the most authentic way possible. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. I love it. Does that mean pastors coming after that were fantastic. Aside from his incredible track record of strategic commercial leadership, Steve brings those rare elements of charisma, vision and heart that are so integral to the culture we are building at BetterBrand . I've I've always known that I've wanted to be an entrepreneur but you know set my career or spent the early part of my career setting the foundation so I'd be ready to to do so when I, you know when I got to that point um you know, so I was a C. P. A. I love it. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. I actually, recently read a book on, on Elon musk and his journey. Myrtle Beach, SC Easy Apply 3d. $42K-$58K Per Year (Glassdoor est.) Tell us about the promo code. Um, and and then, you know, we did a ton of consumer research and testing and why I wanted to start with the table is the one who doesn't love a bagel, right? How did your company get started and why? We are eternally grateful for your support. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. They are also funded and advised by food tech investing firm VERSO CAPITAL (who also invested in companies like Impossible Foods and Eat Just, Inc.) The Los Angeles startup is focused on modified enzyme technology, which helps the brand increase shelf life stability, enhance flavor and texture of the bagel. I'm beyond grateful. In a former life to learn the ins and outs of how a company operated, then worked in bangalore India building ernst and young's global talent hub team to learn about operations and teaming and and you know cross control integration then worked in consulting and litigation to learn about large data synthesis and then once I figure it out, you know, once I, I thought that I had felt that I had the foundational aspects ready, went to Wharton, got an M. B. So even when we launched, the first 2 weeks we were already one-third of the way to our $1M+ run rate. I love um this weekend startups. Um and then in our third active month we actually broke a million dollar run rate. 00:24:24Edit Opinions expressed by Forbes Contributors are their own. The company was incorporated in California nine months ago. We'll have all the BBs you could ever dream of and MORE . So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. Congrats Aimee. 00:23:13Edit The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. So I will say that this is part actually why, you know, your investors are so important right? I was like, I need to see more of this content. So what I'd love to know from you is like can you take us back to the time where you were starting to have light bulb moments around tackling this and how one decides on vehicles? Their 'first product is The Better Bagel', which turns the carb heavy bagel into the . So if you're thinking about yes this is what we're setting out to do but the like huge macro level patients can have on human health kind of like, okay, like we might not be able to get there and we don't know but it's we have to try, right? On her morning routine. The Los Angeles company founded by Aimee Yang, a Wharton School graduate, does not tout the fiber, though it should, focusing instead on the low net carbs (5 grams). And and the mission, the story of the company and for the purposes that you've been driving impact, you should get the product out into the market as as fast as you can, you know, get it out in front of the consumer have start driving impact right? Aimee Yang, founder of Better Brand, has struck lightning in a bottle. It's, it's so absolutely inspiring. Mm hmm. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! 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