The healthcare business is the next area the company should enter based on whom the customer works with and the market potential. Leave some explanation, since you will have to present the case at some point. This two-part blog series shares hard-earned lessons and tips that I learned over 100+ mock cases and interviewing experience with tech firms like Google, Amazon, Apple, Cisco, etc. Invite collaboration: Ask more open and inviting questions to seek information from the interviewer. We can't emphasize this enough: you must over-communicate in any virtual interview setting - there is no such thing as communicating too much! The US government recently submitted a bill to tax all online sales. A case study, also known as a case interview, is a sample work assignment that's designed to gauge your approach to product management and the processes you follow. improve airport, shop or museum experience). You dont need high level mocks, it can be paper & pen too. Product Manager @ Times Internet | ex-DailyNinja | Co-founder @ InternStreet. Feature 2- User can record and upload review Videos of a particular Product. Ive included 12 case interview questions relating to strategic, business, and product design issues here. An essential part of last two rounds is the case interview - where candidates are required to solve simulated business problems in about 20-30 minutes. Pick a product from the kitchen and redesign it. Consulting clubs case interview examples. How can Google+ get its users to add more friends to their network? So, they must create stories and tasks for the Team, updating them when it's necessary. You dont have to write all your thoughts if you do a presentation version of this. After analyzing the needs for this customer segment, I came up with the GTM strategy - which included, focus on popular series and social features, lower than competition pricing, bundling with a loyalty program, and OEM partnerships - to increase market share in streaming market.. Feature 3- Adding a "challenges" page where users can see the various video challenges and can upload their videos (If possible) Add Mock-ups Use tools like Balsamiq for making wireframes. To view or add a comment, sign in. User identification: Mention all users, co-users, stakeholders. The rest of the topics are covered fairly well in Cracking the PM Interview and Decode & Conquer'. The following a few examples of market sizing case interview questions. How would you go about it? What goal would you set and how would you measure success? Tags: product management case study. This is the most relevant guide I have stepped on. Most case studies ask you to solve a problem, So is it different from the PRD? For example, you may be asked to calculate a certain profitability or financial metric. if you design ed-tech product for kids, the user will be kids, co-users can be parents or teachers, and stakeholders will be school admin. How can Tinder improve its messaging experience after the users get matched? Logical and actionable thinking process. Netflix wants to introduce a recommendation from friends section. A good source for product management case studies is: Assess the Situation. This may include questions with a rating scale and open-ended questions. instead of asking which of these customer segments do you want me to target?, say that while each of the mentioned A, B, and C segments are possible, I feel that given the large TAM and high unmet need we can target A. The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. To make the work effective, the Product Owner is responsible for maintaining it. There are a lot of freesample cases out there, but it's really hard to know where to start. Here's the announcement about a special offer - learn more here. The hiring manager will give you a situation (sometimes hypothetical, sometimes a real issue the company is facing) and allow you to make recommendations or propose potential solutions. 7. On day 1 of launch you will not look at 100s of metrics, so really look for primary & secondary( if need be) things you will watch out for & add them. Would you agree with the assumption?, Scope: Evaluating the best way to enter a new market (i.e., new product or geography), 1. Capital One case interview examples. Here's an example of the sort of questions I've prepared before, but in my opinion, you should write questions that reflect your own expectations, and the state and implementation of Scrum within your own organization: Intro. Covers all the important areas with examples. Do mock interviews There is this old proverb "Practice makes a man perfect". 2. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. [+Successful Examples] This is a completely made up document, I have never interviewed with Stirpe. Invest energy in tech preparation only if you are interviewing with companies that are known for taking tech interview rounds. If so, how would you measure this? Youve been on-boarded as a product consultant for InstaFace Messenger. Love podcasts or audiobooks? Download your copy of the ultimate omnichannel guide today! If you're preparing for a product management interview, you'll encounter case interview questions. Once again, Im highlighting the fact the please follow the structural aspect of the documents shared below. Banking 126 Funnel Analysis Examples and Case Studies in 5 Industries Amplitude SEPTEMBER 21, 2020 Thank you :). What do you think? 4. 12 Product Management Case Interview Questions. How to Solve a Product Manager Case Study in 4 Simple Steps. Awesome content Sarthak! This is a problem-solving question that hiring managers may ask during a case interview to assess if the applicant can utilise hypothesis-driven analysis to solve an issue. 1. Who I am & my role I always start my interviews by giving a quick overview of who I am, what team I'm on, and my role to give the candidate a sense for who they are talking to. How to Solve a Product Manager Case Study in 4 Simple Steps Example answer:There is a lot of potential in the expansion of AI software. I found this article in just the right time. These types of case interview questions are popular, and actually not difficult to answer if you practice. Couple of points to remember Prioritization is one of the key skills of a product manager. They want to see how you identify product users, measure product performance, navigate technical aspects, and so on. What are the metrics that you would track to ensure that this feature is performing adequately?Also, list the first areas that you would investigate if these metrics are not performing as expected and the changes you would make to improve performance. How would that help Google+? 6. Toll-free (US): 800.983.0388 International: +1.484.450.0100 pmexperts@pmsolutions.com. In your monthly catch-up meeting with other product managers, you found that engagement levels of WhatsApp are about 4x of InstaFace messenger. Related: Job Specification vs. Job Description Explained. 3y. I take a big pause after Step 2 and Step 3, and a minor pause after Step 4. Therefore, it's important to give a solid rationale for prioritizing. Example: "I would create a survey with qualitative and quantitative questions so we can analyze data and custom information provided by customer feedback. E.x. That is, citizens in the Czech Republic cannot purchase from Amazon. We value your privacy. What should Amazon do when visitors find that its out of stock? Thanks for sharing this. Instagram wants to add a feature for recommendations on travel, books, movies, etc. Alternate approach: check CIRCLES Method from 'Decode & Conquer'. User Identification: Explore different ways of segregating user segments. Feature 1- Video Related to Product will be visible on the Product description page. The following criteria will be used to judge your submission: Structure of the document Articulation, language, written communication skills Strategic thought process Usability of the proposed features Depth and precision of research Rationale used to support arguments Feasibility, practicality, and effectiveness of the recommendations Additionally, we will take a deep dive into this case during the interview rounds. Plan the most efficient sequence of development. Students develop problem solving skills by critically analyzing the various scenarios. Supply Chain Case Study Interview - A Sample Question. 3. Review questions an interviewer may ask. The survey can include both rating scale questions and open-ended questions. Have we missed any additional case interview resources available for free? What would be your approach to increase customer adoption? Grab Taxi, a ride-sharing platform similar to Uber, wants to enter the US market. 7. Expected Response: Monetization Mechanism Description, Metrics, and Commentary: A maximum of 2 pages of text or10 slides in addition to a single calculation sheet for the revenue-estimation model. Glad you found it useful. 1. Very well written and extremely helpful. McKinsey Case Interview Training Programme, BCG & Bain Case Interview Training Programme, Associate Consultant mock interview video, Enterprise Resource Management practice case, Presentation overview with sample questions, Market sizing case example video walkthrough, Transit oriented development case webinar part 1, Transit oriented development case webinar part 2, 3D printed hip implants case webinar part 1, 3D printed hip implants case webinar part 2, McKinsey live case interview extract (by IGotAnOffer) - See below, BCG live case interview extract (by IGotAnOffer) - See below, Bain live case interview extract (by IGotAnOffer) - See above, t: For example, . Use desktop computer for best reading experience. Examples: You are the PM of Instagram stories. Need identification with user journey: Deriving needs from user journey is easy in certain question types (e.x. hiring you Sample answers for the most important PM interview questions A generic overview of what your product offers. For more PM case interview questions, along with sample answers, check out my book, The Product Manager Interview. I got some good feedback on my last blog around practice case studies for the product manager interview round. What is it? /. I will attempt to share some of the best external prep resources and casing tips, with examples. 4. If you have used an amazing one, I would love to add to this list. We will not sell or rent your email address to third parties. Context: Not all PM roles need or test for technical acumen of candidates. Hence, these case studies can range anywhere from 300-500 words. How can you improve ride-sharing experience in Uber Pool? If the case interview is interviewer-led, the interviewer will tell you what area of the framework to start in or directly give you a question to answer. Q: "Go through the product X [most of the time it's startup's product or a particular feature or user journey] and suggest 3 improvements. Case studies sent out at the end of the sales process focus on the following : Presenting a precise problem faced by a client. Revenue Estimation 12 Months revenue projection in an excel sheet. Don't leave your product management career to chance. Additionally, attach a blog post introducing (and pitching) the feature to the sites users. 2. The Product Backlog is a list of tasks to do. Product Manager SUPERHEER Technology (Shenzhen) Co., Ltd. . Prioritize your features and suggest how would you go about the launch?" Do explore more questions around Product Management case studies - 4 Practice Case-Studies for your Product Management interview Find what works for you. How would you design a smart pillow for kids? If youre preparing for a product management interview, youll encounter case interview questions. Understand what the role requires from you, If it is a technical position add system design, if it is skewed to growth add GTM. Technical rounds are more common for full time recruiting than for internships. ZS Associates Case Interview Examples ZS Associates is a management consulting firm that provides sales and marketing solutions primarily to the pharmaceutical and healthcare industries. This means that you could be given a case question based on product design, monetization, market research, user segmentation, trends, data, technical development, go-to-market, prioritizationpretty much anything product managers are into! User identification: Mention all users, co-users, stakeholders. 3. Early Stage Read Case Study I have particularly focused on sharing tips and frameworks that I wish I knew before and found particularly missing in standard PM prep books, like Cracking the PM Interview and Decode & Conquer. Thanks Rakesh. Basically no two assignments should look the same, adjust according to the job & the nature of the company. Lewis Lin. How would you take it to market? The process. What issues should Amazon evaluate before deciding whether they should start selling in the Czech Republic? A lot of users have also asked me to share the solution of those as well. Google wants to develop a job listing platform. All you need to do is practice off-stage before you make a cameo on-stage. This can help demonstrate that you're aware of what metrics are important and how data can inform product development. Expected Response: Blog Post: A maximum of 300 words Feature Mockups: Create wireframes/high fidelity mocks using a prototyping tool such as Balsamiq and export to static images. Feature Descriptions, Metrics, and Commentary: A maximum of 2 pages of text or 10 slides in addition to the blog post and mockups. Presenting how your company provided a solution for the same. PractitionersEuropean Social Fund Objective 3 Case Study ResearchThe Product Manager InterviewCase Interview SecretsIncreasing Student Learning Through Multimedia ProjectsThe Product Manager Interview, 4th EdCracking the Project . The whole process typically takes two to three weeks. Confidence. Using persuasive language like you would in a blog post. Apparently, they also handle scheduling and provide the case study question with . Yes because it is in some sense 3/4th a PRD, It just is not as elaborate! In this well-written case study example, we can see that phrases such as "Results that Speak Volumes" and "Drive Sales" have been used. Build a deep understanding of the customer. Online peer community for mock case practice: Books: "Decode & Conquer", "Cracking PM Interview", ". Clear communication. This can help you showcase your understanding of metrics and how data can help you produce better products. Dont force fit a user journey if its not intuitive (e.x. Here a sample product case study I've used for round 1 PM interviews. I've included 12 case interview questions relating to strategic, business, and product design issues here. As a PM, what NSM would you choose for a food delivery app and why? Accenture Case Interview Examples. Download all these https://gumroad.com/l/pm-case-solution. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); on 12 Product Management Case Interview Questions. Yes & No. Here are the four common types of Product Manager case study questions that you should expect in your case study interview, ordered from the most common to least common: Product Design Questions Product Strategy Questions Estimation and Analysis Questions Scheduling/Operational Questions Product Design Case Study Questions I would then identify customer segments, prioritize a target segment, and analyze its unmet needs. In terms of actually getting the chance to practice product management case study interview questions, I actually just saw a tool on Product Hunt today called Pramp that matches you with another PM to do live mock PM case study interviews. Yes & No. There is no Amazon.cz. Would your monetization feature have any (even minor) negative impact? A Product Manager's portfolio is an important document for any potential employers. How would you improve its design? In order to fully comprehend the need in the Product Manager case study, you must first ask a series of questions Determine the Need Set a Goal Making a Decision Damian Wolfgram Senior Product Designer at Coffee Meets Bagel (2019-present) Updated 5 y Related PM interviews broadly test on 10 types of case questions: * I have shared examples and insights on these select topics in this blog series. A redditor shared a written PM case study question, and I thought it was an excellent example to share with all of you. If you liked this article, let us know by clicking Like. Facebook wants to create a dedicated platform for live streaming. 5. Product management is now a relatively necessary, clear, and accessible discipline and anyone today can get enough information about . Amazon cannot get enough Nintendo consoles. Electro-light case interview practice: New product launch case . You can always reject them later during prioritisation if needed. In this blog post, you will see 5 examples of excellent product manager portfolios and what . To view or add a comment, sign in How would you improve the experience for Youtube content creators? Brainstorm 10x solution: Mention a few 10x solutions (like, VR or drones) to highlight your creative thinking. This is a frequent market estimation question in case interviews. admin April 25, 2020. The project management case studies listed below place the students in the position of the project manager, sponsor, and other stakeholders. What is a Case Study Interview and How to Ace One . A guy who knows a thing or two about preparation. Solve quantitative problems Facebook case study interviews may have some quantitative aspect to them. Be as detail oriented as possible, however dont add random references, since noone is reading that much content. 5) Bain: Market Study - Market Growth - Case Study Sample (with Diagrams) CASE NAME: Candy Company CASE TYPE: Market Study FIRM STYLE: Bain CANDIDATE PERFORMANCE: 4/4 To prepare for product management interviews, be sure to do the following: Product Research: Most companies ask product questions related to . It helps recruiters understand your product, problem-solving, and communication skills. Example: " I would make a survey that would include both qualitative and quantitative questions so that we can review the data the customer provides. E.x. Problem: Intel is the world's largest manufacturer of computer chips. Please post them in the comments section below so we can add them to our list. Make sure you provide all calculations underlying your assumptions in as much detail as is available to you. The answers suggest how the potential product manager checks hypotheses and follows through to confirm causation and take appropriate action. One of the best ways to prepare forcase interviewsat firms like McKinsey, BCG, or Bain, is by studying case interview examples. Take notes of your strengths & weaknesses from these mock interviews. Please send it to me :). 2. Learn on the go with our new app. Im sharing one of the solutions which I did for company X (cant share the name for obvious reasons) a couple of years back. JUDGING CRITERIA:This submission will be used to shortlist you for subsequent rounds. More than 80% of the candidates training with our programmes end up getting an offer at their target firm. Analytic mind. I will cover Market Entry, Metrics and Market Trend casing categories in part two of the blog series mentioned below. If you have not checked that post, then here is a link https://medium.com/@sushantkr17/4-practice-case-studies-for-your-product-management-interview-f30e5adadbfe. Great practice case for the non-profit sector. Let's continue to the list. How should they enter the US market. Thanks for sharing. 2. Capital One recruitment process includes 4 rounds: (1) resume & cover letter, (2) online assessment test, (3) video interview, (4) Power Day. A lot of users have also asked me to share the solution of those as well. The Product Manager case study interview is a way for companies to evaluate your problem-solving skills. Tips: 1. Don't Spend More Time Than You Need To 3. Please dont go into the granularity of the proposed features or wireframes or revenue streams. 7. Pause should last no more than 60 seconds. The example case study question & answer linked here. In this case, the issue would be determining which product to use for hand drying. Mind the Product APRIL 16, 2020 For example, a group of friends would go for dinner, then one person would pick up the bill. Example: How would you improve the shopping experience of a supermarket?, 1. Berkeley case book (2006) Columbia case book (2006) Darden case book (2012) Darden case book (2018) Duke case book (2010) Duke case book (2014) Context and format. A Prioritization Exercise for the PM Interview Hiring is a Problem . Many organizations are striving for omnichannel, but it can be a daunting journeyunless you have a map. Generally, case studies will have multiple parts to gauge your overall product understanding. Thanks dropping in a line :). . e. Client Story: Artificial Intelligence Helps to Completely Restructure Business Processes in Just, There Is No Straight Path to Becoming a Product ManagerPart 3, How to Break into Product Management with No Product Management Experience, Product management musings #3: Lean minimum viable product (MVP), Best practices for decision-making in hardware development, Five books to level up your product skills, How to get the most from your Feature voting tool, https://medium.com/@sushantkr17/4-practice-case-studies-for-your-product-management-interview-f30e5adadbfe, Detailed Documentation Improving the Instaface Messenger (2 Pages), Wireframes Showing the flow diagrams 7 Screens, Detailed Blog Post Kind of PR article announcing the release of the product features (300 words), New Revenue Streams Planning the revenue streams (9 Slides). The Case Study round is one of the qualifier rounds for any product manager interviews. Thanks Sarthak. Describe features of an application using user stories. It was completely my thoughts when I just started interviewing for my first ever PM role. This is the initial phone or video call with the PM Lead, PM, or PMM before the candidate reaches round 2. 285 Wilmington-West Chester Pike Chadds Ford, PA 19317 USA Vindhya C on Twitter. Came across this during a quick Google search and found this doc extremely helpful as well as insightful. Please do share your thoughts in the comments. PART 1: New FeaturesList out improvements in existing features or suggest new features that can be added. It's important to ask questions at this stage, as the recruiter may have additional data which they have not yet provided. For a detailed guide on interviewer-led cases, check out our article on McKinsey Case Interview. Provide a name and a 2 sentence description for each feature.Select the highest value feature that you can identify that would help achieve any one of the following goals: User Acquisition User Engagement/Retention. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. Example Case Study Interview Questions What's your favorite product? Scope: Identifying the best product recommendation for a target user segment. It's really more about the answers than the specific questions. Hiring managers use a market estimation question to assess a candidate's ability to predict the market by asking smart enquiries. I just used this as a fictional example. Also, don't forget to include the off-product work of finding that person's contact . 4. Prioritise solution using 2x2 matrix (Impact vs Effort), Later: features for MVP, metrics, risks, summarize. What processes and metrics would you use? Tweet. Thank you! Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy and how it impacted their growth. Supply chain management includes: Product development, Sourcing parts and materials, Production, . So in this article, we have listed all the best free case examples available, in one place. PART 2: New Revenue StreamYou have been tasked with creating an additional new revenue stream for InstaFace Messenger propose one additional monetization mechanism.1. 2. No because it only asks you What & Why not really the How. You can demonstrate these competencies with a variety of answers. if you design ed-tech product for kids, the . E.x. Example of a Written PM Case Study. Demand = 100 cartons/month. Err on the side of taking more pauses rather than blabbering. I didnt find a good enough template when people asked me for one. Product Design Questions Expectations: Wireframes & Prototypes Alternate approach: check CIRCLES Method from Decode & Conquer. Once again, Im highlighting the fact that please follow only the structure of the documents shared below. We hosted Simar Pal Singh, Product Manager Payments at Booking.com, Ex-PM at Paytm for a webinar session on "Approaching Case Study Questions in Product Management Interview" About the. Jeff Bezos walks into your office and says you can have a million dollars to launch your best entrepreneurial idea. Cost per carton = $1. May 22, 2019. by. Thank you for sharing this, it is extremely helpful! Download Diconsa case interview practice: Non-profit case focused on deciding whether to leverage a chain of convenience stores to deliver basic financial services to inhabitants of rural Mexico. How would you design this? Walk me through Amazons marketing plan for the new Xbox. It's a long read, but in the end it will be all worth it. The case studies are broken down to allow for easy integration with the various lecture topics of PM-1. Special thanks to Harish Srigiriraju (Kellogg'19, PM@Verizon) for contributing content, and Pranjali Singh (JV, Kellogg'21) for helping in edits. An outstanding product manager portfolio outlines the skills, achievements, and experience of a product manager in order to showcase why he or she should be considered as a perfect candidate for a specific position. How can Amazon convince users to write more product reviews? Sample interview template: 1-on-1 Product case study. If you would like to fast track your case interview preparation and maximise your chances of getting an offer at McKinsey, BCG, or Bain, come and train with us. BCG & Bain Case Interview Examples BCG Practice Cases BCG - Written Case - Chateau Boomerang Bain Practice Cases Bain - Coffee Shop Co. Bain - Fashion Co. Bain - Mock Interview - Associate Consultant Bain - Mock Interview - Consultant In the business messaging platform example, I'd want to see a candidate walk through each step an active user takes when sending an invitation to someone in their network. We know this because we give half of their money back to people who don't. 7. Intuition. Best of luck in your journey! :), Hi Pei! For me, a stellar product manager interview case study checks three boxes: . McKinsey Case Interview Examples and Practice. E.x. This is highly inefficient and reduces potential product profitability. The sites users free case examples available, in one place can add them our. Here is a frequent market estimation question in case interviews of your strengths & ;. 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