Russia's McDonald's restaurants reopened Sunday under the new brand name Vkusno & tochka. The humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonalds to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonalds values. Another 200 will open by the end of this month while the entire 850 stores will be operating by the end of the summer, per Reuters. Andrea Palasciano/Insider. They began using Russian-grown potatoes and a Russian factory is used to produce the original McDonalds french fry, along with Country Style Potatoes for all Russian franchises. Theres little about Russia that will remind you of Italy, but there must be a desire to eat Italian food because this item made Russias McDonalds menu. Somehow, an exception was made for the Chicken McNuggets. Stay up to date with what you want to know. Not only is this first-class dessert rich in texture and flavor, but its elegantly presented as well. The packaging for fries and drinks are simple white containers. Per Insider, a Russian TV personality took to social media with complaints, saying,"IIt seems that 'Vkusno' does not exactly honor the covenants held by McDonald's. CHICAGO, May 16, 2022 After more than 30 years of operations in the country, McDonalds Corporation announced it will exit the Russian market and has initiated a process to sell its Russian business. The other badge I got today when the Russian replacement for McDonalds opened. In addition, the products of the new crop are already arriving, which eliminates the possibility of a shortage. The burger comes with marinated cucumbers, pickled jalapenos, and onions, and is served on a brioche bun. The rebranded restaurants took French fries off the menu and expect shortages to last until fall. However, the burgers on sale at Vkusno & tochka contain the same ingredients and are made with the same equipment as was the case under the McDonald's brand, Alexander Merkulov, Vkusno & tochka's quality manager, said, per Reuters. As for the time, the double-arches restaurants will now be called Vkusno-i tochka, which translates as Tasty and thats it or Tasty, period, according to Al Jazeera. By clicking Sign up, you agree to receive marketing emails from Insider Forget about the failed Might Kids Wings McDonalds tried to sell back in 2014. Sophistication, rich flavor, and texture are the essence of the dessert menu in Russia with the exclusive Belgian Chocolate Mousse. WebFrom 1990 to 2022, the American fast food chain McDonald's operated and franchised McDonald's restaurants in Russia . Vkusno & tochka has a new logo, a minimalistic depiction of a burger and two fries and a new slogan: The name changes, love stays.. The first of former McDonalds restaurants is reopened with new branding in Moscow. The box the fish burger came in does look a bit awkward, however, with its plain text and a band of color, as if it was a prop for kids playing at their make-believe restaurant. McDonalds is the worlds leading global foodservice retailer with more than 39,000 locations in over 100 countries. McDonalds is not responsible for the content provided by third-party sites. For example, there will be no picture on the Caesar Roll, and a box of French fries will turn white and yellow instead of red. second largest global fast food footprint. The move comes after it temporarily closed its 850 outlets in March. The entry of the iconic American brand into the country was seen as a symbol of ongoing economic and political reforms in the then communist state. Get ready for a face off of the Russian McDonald's vs the US McDonald's. That's because more than 100 branches are owned by franchisees who are ignoring the shutdown call. McDonald's is permanently shutting its doors in Russia. This exclusive comes with a minced beef and pork patty between two slices of mature cheese, sweet peppers, and grilled fresh salad on a soft potato bun. Why would McDonalds limit this deliciousness to Russia? Required fields are marked *. Hopefully you guys like this video, and make sure to smash like if you want to see more videos like this!---------------------------------Instagram https://www.instagram.com/roman_nfkrz/Twitch https://www.twitch.tv/nfkrz---------------------------------Outro music MajorLeagueWobs/Holder - D I S T A N T McDonald's bought 4% of Russia's potatoes and 2% of its cheese, according to a study published by the Higher School of Economics. They were out of regular Coke and now only had Diet Coke. [14] On 27 May 2022, it was reported that McDonald's was selling its stores in Russia to a local licensee, Alexander Govor. Fried, crispy, bone-in, tender wings that are a perfect match with BBQ sauce. Your email address will not be published. [15] Shortly after the announcement, McDonald's branding was removed and a new logo was introduced. Russians and Belarusians Banned From Participation in European Table Tennis Competitions, Wimbledon to Ban Russian and Belarusian Tennis Players, Dmitry Peskov: Amendments to US Sanctions are Far From Being Put in Action, Russian Economy Appeared to Be More Stable Than West Expected, Finland Seized Over $80 Million in Russian Property, Survey: Russians Consider Sanctions Strengthening Factor for Society and Economics, EU Froze Russian Assets Worth 68 Billion Euros, Russia Launched Navigator on Support Measures Under Sanctions. Visit your nearby McDonalds and choose from a menu of favorites, including McCaf coffee, tasty breakfasts, delicious burgers like our Quarter Pounder* with Cheese and more! Heres what you need to know, Japanese official denies Lee statement on commitment to expedite release of Lt. Ridge Alkonis, Utah Legislature finalizes record $29B budget. McDonalds quit Russia in protest at Russias invasion of Ukraine. These are some of the best of the bunch. The new owners will save the working mobile application and launch delivery after opening all points, SHOT reports. The place that had represented Russia's openness to the West now underscored its sudden isolation. McDonald's says the closure is temporary. The menu was largely the same, with a few notable exceptions: gone are the Happy Meals, the Big Mac and the McFlurry. For now, only 15 of the former McDonald's restaurants will reopen most of them located around Moscow. When Vkusno & tochka ("Tasty and That's It") the successor to McDonald's in Russia first unveiled its new logo, the red circle followed by two plump orange lines were described by media outlets like BBC as "a burger and two French fries." Thats less than a $1 difference for the addition of standard fries and a medium drink. De Luxe aside, strawberry biscotti? as well as other partner offers and accept our. Instead of the Big Mac, there is the Grandee (link in Russian). All but 2% of the chains ingredients are sourced within Russia, reported Reuters. The appearance of the packages has also changed. There aren't any Big Macs or McFlurrys on Vkusno & tochka's menu, although Govor said: "The Big Mac is the story of McDonald's. One of the most interesting and curious things about an overseas McDonalds is how the company chooses to represent the country through the various menu options. 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The proposed menu was published by the Telegram channel SHOT. A double cheeseburger was going for 129 roubles ($2.31) compared with roughly 160 under McDonald's and a fish burger for 169 roubles, compared with about As the Deseret News previously reported, this new trademark is meant to indicate a burger and fries within a green color that signifies the quality of products and services.. Happy Meal Chicken Wrap with Pineapple Stick. Tasty and thats it owner Govor said that 7 billion rubles, or $121 million, will be invested into the business in 2022, per The Guardian. McCaf Bakery. As a result of its exit from Russia, the Company expects to record a charge, which is primarily non-cash, of approximately $1.2-1.4 billion to write off its net investment in the market and recognize significant foreign currency translation losses previously recorded in shareholders equity. You can also substitute the fries in any combo for shrimp for a pretty sweet and tasty deal. The restaurants do not offer replacements for the Big Mac[20] or the Happy Meal,[21] but otherwise are intended to be identical. But, why Russia? According to the Economists Big Mac index, which looks at currency strength by comparing the price of the popular McDonalds menu item in countries around the world, the Russian Big Mac in normal times cost about 135 rubles, or just under $2.. On March 8, McDonalds announced it would be closing 850 restaurants in response to Russias On 18 March, it was reported that McDonald's remained unable to close some locations in airports or transit stations. as well as other partner offers and accept our. McDonald's of Canada president George Cohon aimed to try the market again, and was allowed to lead the project by the parent company. He said he received a red badge the first day McDonalds opened in 1990. Experiencing problems with the potato supply chain is not unique to Russia. Russia has relaunched McDonalds without the Big Mac. Over the weekend, more than a dozen outlets that were previously McDonalds locations opened under new Govor said he plans to reopen all McDonald's roughly 850 Russian restaurants by the end of the summer. McDonalds flagship Big Mac and other burgers and desserts such as McFlurry are missing, but other popular items are on a smaller menu selling at slightly lower prices. I invited my Russian American friend Arseny to eat the entire Russian McDonald's menu, or in particular - all of the items that are exclusive to Russia which you can't get in the US McDonald's, including wings, chicken strips, SHRIMP, the Big Tasty burger, special dessert and more. 2017 - 2022McDonald's. Some former McDonald's items weren't immediately available because of logistical difficulties, and trade restrictions mean dishes will likely change, Oleg Paroev, CEO of Vkusno & tochka, said, per The Wall Street Journal. 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By clicking Sign up, you agree to receive marketing emails from Insider The menu has been slimmed down. Copyright 2023 Deseret News Publishing Company. According to the Potato Union, there is currently no need to import french fries.". As part of McDonalds decision to exit, the Company is pursuing the sale of its entire portfolio of McDonalds restaurants in Russia to a local buyer. Russians can still get a McDonald's in some cities, despite the American burger giant closing around 850 of its restaurants there, in the wake of the military When Vkusno & tochka ("Tasty and That's It") the successor to McDonald's in Russia first unveiled its new logo, the red circle followed by two plump orange lines were described by media outlets like BBC as "a burger and two French fries." The ice cream itself was creamy and delicious but was partially melted, with the strawberry sauce pooled toward the bottom. Except as required by law, McDonalds does not undertake to update such forward-looking statements. Top editors give you the stories you want delivered right to your inbox each weekday. Will burgers get expensive? [8] By 1997, there were 21 locations of the Russian chain. Since 2018, McDonalds has been using locally sourced products for 98% of items. Moscow. WebHappy Meal Cheeseburger with Pineapple stick. Unfortunately, it now seems the logo will be the closest diners will be able to get toVkusno & tochka's fries because the rebranded chain has been forced to take the popular salty, crunchy treat off its menu, at least for now. The Russian McDonald's Menu Was Just Dealt A Huge Blow, problems meeting French fry demand in other countries, including Japan. Since 2015, he has been a McDonalds franchisee with 25 restaurants in Siberia. The new management has also informed the employees of the production department that all points in Russia will start to work before July 31, 2022. McFlurries, basic ice cream cones, and syrupy Sundaes might be the most popular items on the dessert menu in the United States, but those treats are far too simple for the Russian palate. [16], On 1 December 2022, the last 9 McDonald's restaurants at train stations and airports in St. Petersburg and Moscow closed. The Western Gourmet Burgers are notably smaller than the average burger, but the bold flavor is plentiful. McDonalds priorities include seeking to ensure the employees of McDonalds Russia continue to be paid until the close of any transaction and that employees have future employment with any potential buyer. All the Royals turned into Grand, Double Grand, and Grand De Luxe. Not letting up on the delicious shrimp available in Russia, they present - the Shrimp Roll. Over the weekend, more than a dozen outlets that were previously McDonalds locations opened under new ownership and new branding. You can order it as a side that comes with four, six, or nine shrimp for as little as 173 rubles, or get it as a medium combo that comes with 6 fried shrimp along with the signature fries and a drink for 299 rubles. Access your favorite topics in a personalized feed while you're on the go. Sign up for notifications from Insider! The next data about the assortment of the new McDonalds in Russia and the names of dishes were The other badge I got today when the Russian replacement for McDonalds opened. In 2017, she traveled to Costa Rica to obtain her TEFL certificate, taught English in Peru, and began a freelance writing career. The McZavtrak (McBreakfast) menu offered cheesecake rolls, blini and oatmeal. Big Macs, Happy Meals and McFlurrys are gone but cheeseburgers, nuggets and fries are still on sale. "We don't have the right to use some colors, we don't have the right to use the golden arches, we don't have the right to use any mention of McDonald's," Govor told Reuters. Tian Bing/China News Service via Getty Images, NOW WATCH: The healthiest things you can get at McDonald's, Russia's McDonald's restaurants have reopened, Alexander Govor, a Russian businessperson, bought Russia's McDonald's. Guys, figure it out over there, there is no need to poison people. Sign up for notifications from Insider! Can a McFlurry get any more complex? Please review the third-partys privacy policy, accessibility policy, and terms. You can choose to order the Shrimp Roll on its own for 219 rubles, or opt for the combo for 285 rubles. They can hold their own against wings at your local pub. Our free, fast, and fun briefing on the global economy, delivered every weekday morning. Caesar wrap with breaded chicken, hard cheese, and salad (with or without bacon), Wrap with omelet, pork cutlet, cheese, and salad with a mustard and horseradish sauce, Single or double pork cutlet muffin with salad, Single or double pork cutlet and egg muffin, Omelet (with or without ham, bacon, or cheese) with a muffin, "Big breakfast" omelet, pork cutlet, and hash brown with a muffin, Ice-cream in a tub with caramel, chocolate, or strawberry sauce, Rolls with cottage cheese, raisins, and dried apricot, Chocolate, vanilla, or strawberry milkshake. Additionally, the McDonalds interior will stay the same while any trace of the old brands name will be removed. They reflect McDonalds expectations, are not guarantees of performance and speak only as of the date hereof. The new packaging is now mostly plain white and the Golden Arches are nowhere to be seen. [13] McDonald's has a 15-year option to buy its former restaurants back from Vkusno i tochka. Additional flavors include chocolate-caramel and chocolate-strawberry. Dinner or lunch can take hours and the service and food vary widely. [9] Cohon visited the country frequently, with eight visits in 1997. Check here", "McDonald's leaves Kazakhstan over supply shortages", McDonald's To Temporarily Close Restaurants & Pause Operations in Russia. Grab six pieces for 191 rubles, or nine pieces for 271. One Moscow outlet is as busy as ever, with delighted diners tucking into their favorite American food, as usual. 02.06.22 | 14:19. [10][11] A BBC reporter who attended the closing said that it was "hugely symbolic," as the first store's opening was "when iron curtains were crumbling & Russia was embracing the West. On this Wikipedia the language links are at the top of the page across from the article title. Well, theres a real explanation for this one. As an added complication, the restaurant chain said that it is "impossible to import from markets that could become temporary suppliers of potatoes for enterprises in Russia.". Moving on to the replacement for the Filet-o-Fish, I was pleasantly surprised. AFP via Getty Images The Russian company that bought 700 McDonalds eateries from [13], On 16 May 2022, after temporarily closing its restaurants, the company decided to exit Russia altogether. On Monday, the fast-food giant announced it will sell its business in Russia after more than 30 years of operating in the country. This was a disappointing finale. He reportedly paid far lower than market prices for the 850 McDonalds locations in Russia. I decided to pair them with two sauces: barbecue and sweet-and-sour (40 rubles, or 73 cents). The relaunch date coincides with Russia Day, when the Russian Federation came into existence and McDonalds opened its flagship store in Moscows Pushkin Square more than three decades ago. The United States fast-food giant McDonalds announced on May 16 that it would exit the Russian market in the wake of Moscows invasion of Ukraine. Cinnamon Roll with Cream Cheese Icing. New Russian McDonalds Menu Revealed. [17][18], On announcement of closure, Duma state speaker Vyacheslav Volodin was quoted as saying "McDonald's announced that they are closing. The McDonalds logo had to be taken down. These Russian nuggets didn't disappoint: They are crispy, the chicken is tender, and they have the same weird shape as always. The McDonalds staple dessert everyone has come to know and love has certainly stepped its game up for the Russian menu. The fast-food giant had previously paused its For 188 rubles, the Panini Tuscany comes loaded with not one, but two juicy, grilled beef steaks, fresh slices of tomatoes, creamy Emmental cheese, crisp arugula, and raw onions. [7][6] In autumn 1979 Moscow mayor Vladimir Promyslov vetoed the plan, despite allowing "hundreds" of other Western companies as official suppliers.[6]. First of all, no one has ever heard of a McFlurry De Luxe. From 1990 to 2022, the American fast food chain McDonald's operated and franchised McDonald's restaurants in Russia. Excluding impairment and other strategic charges, the Company expects adjusted operating margin to be in the mid-40% range. The chicken nuggets (59 rubles, or $1.08) are high up on my list of comfort foods from childhood. By 2022, 84% of locations were corporate-owned (through its Russian operating companies McDonald's LLC (Russian: ) and CJSC Moscow-McDonald's (Russian: -)), with the remainder being owned by franchisees.[4]. It was then, Ukranian. In particular, statements regarding McDonalds plans, strategies, prospects and expectations regarding its business and industry are forward-looking statements. The bun and cheese are clearly identical to the original version - McDonald's was using 85% locally produced ingredients - but the meat patty seems slightly less salty, making that first bite a little less exciting. I decided to recreate my standard order from back in the day and started with my go-to fast food essential, the cheeseburger (59 rubles, or $1.08). Some might prefer something flatter, but it certainly adds more texture to the drink. For one, Coca-Cola's decision to suspend sales in Russia has left Vkusno & tochka seeking new soft-drink suppliers, Reuters reported. Yeah, the combo is definitely the way to go. All Rights Reserved, Russia has rebranded its McDonalds and eliminated Big Macs, McDonalds adds a Taco Bell favorite to the menu, The 2023 Utah Legislature has wrapped. Insider put the menu at the rebranded McDonald's in Russia to the test. You should not rely unduly on forward-looking statements. The bun, the fish, everything's the same, even down to the slightly mysterious white sauce. [19], Alexander Govor[ru] replaced the brand with Vkusno i tochka ("Tasty and that's it"). More than 800 of these restaurants went on the A trademark was filed under that name, using the Golden Arches on their side with a line.