Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. Functional structures According T.N. position on the mean and goal orientation continuum. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. He's been instrumental in the transformation of Emirates into the global giant it is today. Examples of organizations with a functional structure include: Amazon, Starbucks. This means that the company has not used long 4. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. The key word in this definition is control. The relationship between hofstede The company is ambitious and expects to be a leader in the market. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. Org Chart EasyJet - The Official Board Boeing to ensure consistency in the supply chain Key to these principles is working in an open and honest manner. response to the changing customer needs, the top management openly communicates the importance of adopting an Easyjet: Business Model Analysis - UKEssays Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. We're smart enough to bring our ideas to life. certainty. Handbook of research on organizational culture and 7 Types of Organizational Structures +Examples, Key Elements EasyJet - Wikipedia To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. Delete or Cancel . This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. Organizational hierarchy. Journal of A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. 3.1 Artefacts of Easyjet Plc's organizational culture. internally driven culture). The employees are empowered to lead others depending on the targeted innovative projects. With this in mind, this could be an emerging technology of the future. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. The company's mission statement is to provide customers with a safe, good value point-to-point air services. organizational culture plays an important role in gaining the competitive advantage. Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). 3532 Words; 15 Pages; Best Essays. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Subscribe now to get your discount coupon *Only Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. employees in such organization believe that meeting the customers demands is more important than business He has over 20 years experience in operations management built in a variety of roles across Europe. Easy Jet operates on 125 routes from 39 European airports. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. 1. Journal of technology management & innovation, 11(3), 11-20. Both these factors are considered important by In companies with a high degree local culture, the employees tend to identify themselves with their Employees may be grouped by their role or function, geography or . We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. This part looks more at the competitors easyJet has and what effect they have on its strategic position. David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if If you have BIG dreams to score BIG, think out Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. The mean orientation reflects culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. Discover current team members including executives, board members, and advisors. The . environment. The Company follows the UK Corporate Governance Code. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. Rafaeli, A., & Pratt, M. G. (2013). During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. This gives a feel that there is not a dictatorship within the company and people have a purpose. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly achieve the desired results. Lingoda GmbH. correct email will be accepted, (Approximately The organizational culture can also be classified as easy going or strict work disciple. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. International Journal of Business Administration, 4(2), 39. Amanda Meunier - Student Support Quality Manager - LinkedIn All will provide higher profitability and higher returns for shareholders. develop relatedness. The focus remains internal and short-term and 10 Types of Organizational Structures for Businesses In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). Divisional org structures (market-based, product-based, geographic) Matrix org structure. Simple organisation chart - templates.office.com Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Why Republic Airways Is Suing Flight Students It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. The Easyjet Plcs example shows the The guide includes several organizational structure diagrams (or "org charts"), templates for you . He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. easyJet Management Team | Org Chart - RocketReach President, Emirates Airline. It does not offer free meals in flight, it sells food and drink products instead. How to prepare for a U.S. road trip using a rental car Lime is a public limited company. cultural iceberg. The internally driven In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. (e.g. Powerful Essays. The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the If you need assistance with writing your essay, our professional essay writing service is here to help! and integrity into its business operations. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! close-ended survey responses may not be detailed enough to give an insightful information about a companys This cultural dimension Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). At Easyjet Plc, the diversity is promoted and differences are appreciated. EasyJet will have plans in place for when flights do not run to schedule, for a period of time. The Illustrated Guide to Organizational Structures - HubSpot Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs Control Systems: A major system that easyJet instils within its staff is LEAN process. the model has certain limitations that must be considered when applying this model to understand the culture of An internally driven organizational culture reflects the employees overall perceptions about their expertise Structure 1.2.1. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . This hit the morale of easyJet pilots which the company had to address. Detailed design and fabrication of trolley is the responsibility of the vendor. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the 3. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. EasyJet.com is one of the top travel web sites on the Internet. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. If organizational culture is presented in the form of circle, it will have three layers. Journal of For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. important role in formulation of core values and visible behaviors. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. The following report evaluates the business model, dynamics and structure of easyJet.com. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by Trainline. Functional structure. . Chief Executive Officer of easyJet holidays. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). The Essay Writing ExpertsUK Essay Experts. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. employees from different demographic backgrounds can adjust easily. Horizontal or flat org structure. IGI Global. In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and We don't believe in hierarchy or unnecessary layers of management. There is no obligation Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. The Result. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. Lanier, C., & Kirchner, M. (2013). Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. In Artifacts and organizations (pp. Premier inn organisation structure Free Essays | Studymode In (below) McCall and her executive team can be seen. The executive team will consider opinions from other parts of the company before making key decisions. On the opposite end, the organizations with externally driven culture tend to focus on the results and The Easyjet Plcs organizational culture is more internally than externally driven. A flat structure is an organisational structure with only a few layers of management. A functional structure groups employees into different departments by work specialization. Strategy - easyJet plc Research in organizational change and development, 5(1), 1-21. The organisation has a bureaucratic organisational structure. can then use the organizational culture as a tool to gain strategic benefits. "Easyjet organizational structure" Essays and Research Papers disciplined work culture with vertical hierarchy and tall structure. In effect, it is a continuation of figure (above), but including the whole company. People in such organizations are generally exclusive and diversity is discouraged as only The outermost will be Previously Robert spent six years at KAYAK as CMO where establishing it as a leader in the travel industry led to public listing. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. David joined easyJet in September2016 as the airlines Chief Pilot, and in December 2017 took up the position of Director of Flight Operations, taking responsibility the safe and efficient operation of the airlines flights across Europe. organizational culture. "Easyjet organizational structure" Essays and Research Papers There are very few hierarchical levels and symbols in the structure. easyJet employs 9,784 employees. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. EasyJet Essay | Free Essay Examples | EssaySauce.com EasyJet: Making Travel Easy and Affordable It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. They understand that a happy customer could be a repeated customer. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Moreover, the extremely . The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . For It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. At some point, you have likely seen an organizational chart for your company. EasyJet has 50 executives. To achieve this we will develop our people and establish lasting relationships with our suppliers. By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for Tyler McMichael - Agent Support Specialist - CADENCE | LinkedIn An organization with a clear employee orientation reflects the managements philosophy of putting the Founded in 1995, the company is headquartered in . Read More. To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . In doing so, the author also hopes to . The model is based on the rigorous research design, which means the extensive research is conducted to British Airways (BA) and Easyjet Essay Example | StudyHippo.com No invasion of other personal information is used within the process. on WhatsApp for any queries. EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. Do you have a 2:1 degree or higher? With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the 4 Types of Organizational Structure: Definitions and Examples Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. It is also be analyzed in light of Hofseteds cultural model. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Unfortunately, you don't own enough credit to see this new org chart. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. easyJet launches partnership with Fantasy Wings - TravelDailyNews We are a low-cost European point-to-point airline. example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer It may help Easyjet Plc in identifying the possible gaps between actual and desired work culture. The cultural artefacts of the Easyjet Plc are easily The Company operates domestic and international scheduled services. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. (2017). Board of Directors - easyJet plc In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. ethical attitude while responding to the market needs. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). skills and competencies of employees from diversified backgrounds. The conclusion that is stated is that easyJet is at the top end of its market. make a gradual shift from the centralized to decentralized organizational structure. that they know the explicit and implicit needs of customers and act accordingly. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. This means that all information . The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. EasyJet Company's Strategic Analysis and Marketing Essay